Your customers are now empowered by search engines and social media at every stage of their customer journey – 81% of them do online research before making a purchase, and 70% of the buyer’s journey is complete before they reach out to make an enquiry. Going digital has enabled customers to self-educate and be much pickier when making their definitive purchase decision, especially before they have even spoken to you!
This creates a need for organisations to adapt to using the digital platforms available if they want to achieve lasting customer success and be as profitable as possible. 76% of marketers think that marketing has changed more in the past two years than in the past fifty, which means that continual upskilling is essential for anyone who has involvement with marketing – if you want to be / remain effective.
Aspire Training Team provides 2 short courses that can help you gain some digital skills and we recommend you do both together. And why not? Because right now if you work in / your business is in the Solent Area, Dorset, Wiltshire, Somerset or Devon then you can complete these for FREE by accessing funding from the European Social Fund.
For more info on the courses click the links below or just get in touch and we can talk you through them: