Zoe Roberts – Apprenticeships Work

This years theme for National Apprenticeship Week is apprenticeships work. Find out how a Business Admin apprenticeship worked for Sales and Marketing Manager,  Zoe Roberts from Hadland Care Group.

I joined the company as a Business Administration apprentice in 2013, working towards my Level 2 qualification at Hadland Care Group.

To begin with, I wasn’t overly keen on starting an apprenticeship. At the time there was quite a negative stigma around apprentices because they ‘only make cups of tea’ and ‘earn a rubbish wage’. I knew I didn’t want to go to college or sixth form because I struggled to learn in a classroom environment, but equally I had just turned 17 and had no idea what career path I wanted to take.

I found an apprenticeship advert for Aspire Training Team online and sent in my application… This was probably one of the best decisions I had ever made.

My apprenticeship placement was actually within the Aspire Training Team office in Poole, working alongside their admin, Julie, who guided me through my tasks and supported with any queries I had. A couple of months in to my apprenticeship, an opportunity arose for someone to cover the maternity leave of an administration assistant’s role at Head Office (Hadland Care Group) so I thought I would apply. At this point I really wasn’t expecting to get the job, surely there were much better, more experienced, older candidates that would get the job? I just knew I wanted to progress so thought I would give it a go… and I was successful!

I signed up to my level 3 BA qualification around the same time I started to support the marketing department more and in 2015 I was offered the role of marketing assistant. It is from this point where my career really began to take off. All of the things I was shadowing was now my responsibility.

I am now the Sales and Marketing Manager for Hadland Care Group, the umbrella company for Tops Day Nurseries, Aspire Training Team and Reside Care homes.  I work closely with the Business Development Manager and marketing assistant to organise all aspect of the company’s marketing including social media, budgets, press releases, print/collateral, website, events and more.

Since becoming the Sales and Marketing MAnager, I have been able to watch and manage others as they complete their apprenticeships, the most recent being Lucy – the new Marketing Assistant!

I have recently taken the Buddy a Colleague Course and am currently working towards my level 3 in Management. Its great that although I am no longer an apprentice I still have all of the options to further my development with a company I know.

My advice to people looking for an apprenticeship:

As I am now reaching my 5 year’s service since starting as an apprentice, I would still encourage anyone to look into it – There are so many opportunities available to you!

It is important for young people to realise you don’t need to go to college or university to achieve the career you want. Apprenticeships are a great way to progress and develop your career path.


Posted in: Apprenticeship, Case Studies